Questions from the audience: Coca Cola

Sotero said there is a natural tendency for medias to stay away from the wrongdoings of major companies like Coca Cola. However:

Soy beans in the Amazon. This is a huge issue and Greenpeace had an intelligent campaign in Europe to convince McDonalds to stop using soy beans from the Amazon. McDonalds didn't want to look bad in Europe by looking like they'd helped destroy the rainforest.

In the media of certain poor states, where the local powers are very strong, journalists just have less of a space to cover it.

Rockwell added that the history of government repression of the media in the Latin Americas causes self-censorship. People who don't feel they can speak their total mind on TV or the Internet because they're afraid of what might happen.

Managers often quash those stories because they're afraid Coca Cola will stop advertising with them, which they're not going to do.